“This changed my life.” —@malsobo


Join the movement


As featured on


Hi, I'm Kate Manser and I’m just so happy to be alive.

I’m the creator of YOU MIGHT DIE TOMORROW. Here’s my story.

In the span of six months, my 27-year old Manager at Google and two more friends aged 27 and 36 died in unrelated, unexpected tragedies. It shocked and terrified me, and I developed a fear of death that began to take over my life: I would imagine getting hit as I crossed an intersection, envision how the phone call would go when I got the news that my mom died, and avoided taking any risks out of fear of the unknown.

About a year later, my colleague and adventure idol Dan Fredinburg was killed in the Nepal earthquake while climbing Mount Everest at 33 years old. As I struggled to make sense of the loss, I realized that he knew he might die climbing that mountain, but that he had to climb it to truly live.


In that moment, everything changed for me: I realized that I have absolutely no control over when or how I die -- but I have complete control over how I live until that mystery moment comes. All of the energy I spent on my fear of dying was channeled instead into living every day like I might die tomorrow.

Since then, I have made major shifts in my life to better align with how I want to live. I left my job at Google to embark on a two-year trip to learn about the world, life, and myself. I created YOU MIGHT DIE TOMORROW, a movement, a brand with a radical message, and a book coming soon. But no shift has been as radical as my shift in life perspective: I live urgently, love wildly, and am so grateful to be alive.

I created YOU MIGHT DIE TOMORROW to help people like you really live before you die. The movement is now made up of thousands of people around the world who rock stickers and other gear and who live their lives as a personal expression of the message.

Life is beautiful. Join me in celebrating every day we have breath in our chests.

With love,
-kate the great

P.S. I would love to hear what YOU MIGHT DIE TOMORROW means to you. Please get in touch! 



Mementos to remind yourself and the world to live today.